Our Mission

Empower produce buyers and growers to trade with greater access and efficiency for a healthier fresh produce industry.

Who We Are

First anonymous digital marketplace for qualified growers and buyers to achieve greater access and efficiency with direct price discovery.

Our team, led by Mark Campbell, is composed of both seasoned produce experts and technologists to improve the efficiency of b2b produce trading for the long-term benefit of the industry. We understand produce and are committed to your success.

Trade smarter!

Our Vision

Growers, particularly small and local farmers, will become economically sustainable, and thrive with direct access to large-scale customers.

Buyers will have an efficient, direct source for fresh produce from a wide selection of the highest quality, food-safe Growers.

Food waste and carbon footprint will be reduced by the broader access and quicker sales to the right customers. The supply chain will have fewer truck miles, fewer days held in cold storage, and longer shelf life at the destination.