Our Mission

Empower produce buyers and growers to trade with greater access and efficiency for a healthier fresh produce industry.

ProduceIQ
Who we are

Who We Are

First digital marketplace for qualified growers and buyers to achieve greater access and efficiency with direct price discovery.

Our team, led by Mark Campbell, is composed of both seasoned produce experts and technologists to improve the efficiency of b2b produce trading for the long-term benefit of the industry. We understand produce and are committed to your success.

Trade smarter!

Who we are
Out vision

Our Vision

Out vision

Growers, particularly small and local farmers, will become economically sustainable, and thrive with direct access to large-scale customers.

Buyers will have an efficient, direct source for fresh produce from a wide selection of the highest quality, food-safe Growers.

Food waste and carbon footprint will be reduced by the broader access and quicker sales to the right customers. The supply chain will have fewer truck miles, fewer days held in cold storage, and longer shelf life at the destination.

Our Value

Our Values

Innovation
Continuous improvements to promote better trades and efficiency

Trust
Building honest relationships through fairness and transparency

Integrity
Doing what is right; adhering to both the letter and spirit of a code of ethics

Long-term orientation
Striving to better serve the fresh produce industry for generations to come

Our Value

Our Produce People

Mark Campbell

Mark Campbell

ProduceIQ
CEO
Doug Fisher

Doug Fisher

ProduceIQ
VP of Insights
Carlos Meneses

Carlos Meneses

ProduceIQ
COO/Product Manager
Jason Goddard

Jason Goddard

ProduceIQ
Client Success Manager
Aldo Rosete

Aldo Rosete

ProduceIQ
Business Development
Yuliia Russu

Yuliia Russu

ProduceIQ
Brand Ambassador
Brooke Perry

Brooke Perry

ProduceIQ
Sales and Operations Associate
Woman Computer

Join the Team!

If you are interested in working with us towards a better produce industry, please send us your information.

Apply
Woman Computer

Market News

Articles and insights into produce trading and current events.

Abnormal weather with even higher produce prices

(Week #20, ending May 20th)

by Mark Campbell

Industry index reaches its highest price point

(Week #19, ending May 13th)

by Mark Campbell

Spring harvest flush eases prices

(Week #18, ending May 6th)

by Mark Campbell