Our Mission
Empower produce buyers and growers to trade with greater access and efficiency for a healthier fresh produce industry.
Who We Are
First digital marketplace for qualified growers and buyers to achieve greater access and efficiency with direct price discovery.
Our team, led by Mark Campbell, is composed of both seasoned produce experts and technologists to improve the efficiency of b2b produce trading for the long-term benefit of the industry. We understand produce and are committed to your success.
Trade smarter!
Our Vision
Growers, particularly small and local farmers, will become economically sustainable, and thrive with direct access to large-scale customers.
Buyers will have an efficient, direct source for fresh produce from a wide selection of the highest quality, food-safe Growers.
Food waste and carbon footprint will be reduced by the broader access and quicker sales to the right customers. The supply chain will have fewer truck miles, fewer days held in cold storage, and longer shelf life at the destination.
Our Values
Innovation
Continuous improvements to promote better trades and efficiency
Trust
Building honest relationships through fairness and transparency
Integrity
Doing what is right; adhering to both the letter and spirit of a code of ethics
Long-term orientation
Striving to better serve the fresh produce industry for generations to come
Our Produce People
Join the Team!
If you are interested in working with us towards a better produce industry, please send us your information.
ApplyMarket News
Articles and insights into produce trading and current events.
Exhausted produce buyers ready for a Thanksgiving siesta
(Week #46, ending November 19th)
by Mark Campbell
Prices are ‘stuffed’ on low yields and a strong Thanksgiving pull
(Week #45, ending November 12th)
by Mark Campbell
East & West markets suffer rough transitions southward
(Week #44, ending November 5th)
by Mark Campbell