First anonymous digital marketplace for qualified growers and buyers to achieve greater access and efficiency with direct price discovery.
Our team, led by Mark Campbell, is composed of both seasoned produce experts and technologists to improve the efficiency of b2b produce trading for the long-term benefit of the industry. We understand produce and are committed to your success.
Trade smarter!
Growers, particularly small and local farmers, will become economically sustainable, and thrive with direct access to large-scale customers.
Buyers will have an efficient, direct source for fresh produce from a wide selection of the highest quality, food-safe Growers.
Food waste and carbon footprint will be reduced by the broader access and quicker sales to the right customers. The supply chain will have fewer truck miles, fewer days held in cold storage, and longer shelf life at the destination.
Innovation
Continuous improvements to promote better trades and efficiency
Trust
Building honest relationships through fairness and transparency
Integrity
Doing what is right; adhering to both the letter and spirit of a code of ethics
Long-term orientation
Striving to better serve the fresh produce industry for generations to come
If you are interested in working with us towards a better produce industry, please send us your information.
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